03471cam a2200373 4500 591696506 TxAuBib 20220525120000.0 ||||||s2010||||||||||||||||||||||||und|u 9780307704870 0307704874 ea72d0ef-9ca4-4e13-a1f3-dee1d69c1aa2 OverDrive (Reserve ID) 244299 OverDrive (Product ID) TxAuBib Heath, Chip. Switch [Libby Audiobook] : How to Change Things When Change Is Hard. Books on Tape, 2010. Format: OverDrive OverDrive MP3 Audiobook, Filesize: 212MB. Format: OverDrive OverDrive Listen, Filesize: 212MB. HTML:Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping  • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service  In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline. Psychology. Nonfiction. Self Help. Business. Media Type: Audiobook. Importer Version: 2014-01-08.01 Import Date: 2022-07-24 20:00:02. Heath, Dan, 1973- Kahlenberg, Charles. https://excerpts.cdn.overdrive.com/FormatType-25/1191-1/244299-Switch.wma Excerpt (OverDrive MP3 Audiobook) https://excerpts.cdn.overdrive.com/FormatType-425/1191-1/244299-Switch.mp3 Excerpt (OverDrive MP3 Audiobook) https://samples.overdrive.com/?crid=EA72D0EF-9CA4-4E13-A1F3-DEE1D69C1AA2&.epub-sample.overdrive.com Excerpt (OverDrive MP3 Audiobook) https://excerpts.cdn.overdrive.com/FormatType-25/1191-1/244299-Switch.wma Excerpt (OverDrive Listen) https://excerpts.cdn.overdrive.com/FormatType-425/1191-1/244299-Switch.mp3 Excerpt (OverDrive Listen) https://samples.overdrive.com/?crid=EA72D0EF-9CA4-4E13-A1F3-DEE1D69C1AA2&.epub-sample.overdrive.com Excerpt (OverDrive Listen)